DGTL Studio
Brand, UX, and Content That Make B2B Companies Unforgettable
Brand systems, product design, and content production built alongside Build and Marketing so UX decisions survive the next engineering sprint and creative stays consistent across every channel. Headquartered in Quito, inside your East Coast team’s working day all year, delivery across the Americas.
Your product works. Your engineering team has built something genuinely valuable. But nobody can tell by looking at it.
Your website looks like every other B2B company, the same gradient backgrounds, the same stock illustrations, the same messaging that could belong to any competitor. Your product interface was designed by engineers who prioritized function over experience, and your onboarding flow loses half its users before they see the value.
When prospects compare you to competitors, your product might be better, but the competitor's brand looks more established, their marketing site converts better, and their pitch deck tells a more compelling story. You're losing deals not because of what you built, but because of how it looks and feels.
Design isn't decoration. For B2B companies, it's the difference between a product people try and a product people choose.
Better together
Hiring DGTL for one practice works. Here is why most engagements use more than one.
Studio works closely with Build (design systems implemented directly into the engineering codebase), Marketing (campaign assets, content production, and conversion optimization), Sales (pitch decks, battle cards, and case study videos), and Advisory (positioning and messaging strategy that informs brand direction). Our B2B commerce client's conversion rate jumped from 0.8% to 3.4% because Studio redesigned the brand while Marketing rebuilt the growth engine, design and demand gen working together, not in sequence.
How we staff Studio
Every engagement lands the seniority your scope needs. No bait-and-switch between the sales call and the kickoff. No junior-heavy delivery teams behind a Principal on the deck.
10+ years
Principal Designer
Owns brand strategy, design system architecture, and senior creative direction. Has shipped a complete B2B brand identity from zero.
6 to 9 years
Senior Product Designer
Leads product UX work, runs usability research, owns the Figma-to-code handoff with engineering.
3 to 5 years
Mid Designer
Ships feature design, landing pages, and component iterations. Fluent in modern design tools and the Tailwind-era frontend.
variable
Content Production Specialist
Video, photography, motion graphics, illustration. Dropped in for brand launches and marketing sprints that need real production value.
DGTL Readiness Index
The Studio dimension, before and after.
The Studio dimension grades brand consistency, design system maturity, content production capacity, and UX rigor. We move it by replacing drift-prone Figma files with a design system that ships as code alongside the product.
Day 1, typical pre-engagement
3.0 / 5
Day 90, after cross-practice work
4.0 / 5
Median delta across 90-day engagements: +1.0 points. Composite profile from discovery engagements with mid-market companies. See the full 8-dimension framework.
What we do
Every module ships with senior practice leads, clear deliverables, and measurable outcomes. Engagements combine the modules you need into one scoped program.
Brand Identity
Logo, wordmark, color, and type system design for new brands and rebrands, delivered with guidelines teams can actually apply.
Design Systems
Figma libraries and coded component systems in React and Tailwind, with tokens, docs, and governance that survive past launch.
Product UX and UI
Product design for B2B and internal tools, from discovery and research through high-fidelity flows and handoff to engineering.
Motion Design
UI motion, loading states, and brand animation produced in Figma, After Effects, and Rive, with reduced-motion variants included.
Video Production
Product videos, customer stories, and paid-media creative shot and edited in-house, from scripting through color and sound.
Photography
Product, team, and event photography for web, sales, and social use, directed to match brand guidelines rather than stock feel.
Illustration
Custom illustration systems for web, product, and marketing, with style guides so in-house teams can extend the work later.
Brand Copywriting
Voice guidelines, messaging frameworks, and production copy for web, product, and sales, written by senior B2B writers.
Pitch Deck Design
Investor, sales, and executive deck design that holds up in a boardroom, built from real content rather than placeholder pages.
Iconography
Custom icon systems produced as SVG with consistent stroke, corner, and color rules, ready for light and dark product surfaces.
Packaging and Print
Packaging, print collateral, and physical-digital product finishes for commerce and hardware-adjacent B2B clients.
Editorial Design
Reports, whitepapers, and long-form content design for analyst pieces and thought-leadership programs.
Podcast Production
End-to-end podcast production covering booking, recording, editing, show notes, and distribution across major platforms.
Audio Branding
Sonic logos, product sounds, and audio guidelines for brands that show up in video, podcast, and voice interfaces.
How it works
Brand & Design Discovery
We research your market, audit your current brand and product experience, interview stakeholders, and analyze competitor positioning. We identify what makes you different and build the creative strategy around it.
Identity Design
We create your brand identity, logo, color system, typography, visual language, and voice guidelines. You see multiple directions before we refine and finalize.
System & Interface Design
We build your design system as a living component library in Figma, tokens, components, patterns, and documentation. Product interfaces are designed for usability, accessibility, and conversion.
Content Production
We produce video, animation, and multimedia assets, from scripting through editing and delivery in all required formats for web, social, and sales enablement.
Handoff & Governance
We deliver design systems with full documentation, establish governance rules for maintaining consistency, and train your team on how to use and extend the system independently.
Engagement models
Three ways to buy Studio engagements. The difference is what happens at the end.
Same team underneath all three. One MSA, one SOW per engagement. What changes is how long you commit, what flexes once work starts, and who sits on the team. We scope every engagement to what you’re building instead of dropping you into a published tier.
01Project | 02Retainer | 03Embedded Team | |
|---|---|---|---|
| At the end | ProjectIt ends. | RetainerIt keeps going. | Embedded TeamIt renews. |
| Ideal stage | ProjectPre-launch, MVP, redesign, audit, certification | RetainerGrowth phase, ongoing optimization, scaling | Embedded TeamScale phase, fractional executive leadership |
| Commitment | Project4–16 weeks | RetainerMonth-to-month after a 3-month minimum | Embedded TeamQuarterly, renewable |
| How it starts | ProjectPaid discovery sprint (1–2 weeks) | RetainerKickoff + priorities alignment session | Embedded TeamTeam matching + onboarding week |
| Who’s on it | ProjectCross-practice squad assembled for your project | RetainerDedicated team lead + rotating specialists | Embedded TeamFull-time embedded specialists |
| What flexes | ProjectDefined deliverables and timeline | RetainerFlexible within allocated hours | Embedded TeamFlexible within team capacity |
| Where we’d start | We’d start with a Project: brand and product design want a defined scope and a shipping date. | ||
Not sure which one fits? Tell us what you’re working on and we’ll recommend the right model based on your goals, timeline, and budget.
We custom-scope every engagement. Most focused engagements start in the five figures, and multi-practice transformations scale into the six and seven figures. Retainers and embedded teams are priced monthly, based on seniority and hours.
See the full comparisonResults
Metrics from recent DGTL Studio engagements:
Website conversion
0.8% → 3.4%
Brand redesign and conversion optimization for a B2B commerce platform
Brand consistency
Unified system
Design system ensuring consistency across product, marketing, and sales
Content production
Ongoing library
Case study videos, social assets, and sales collateral built as a system
Fundraising support
Eight-figure Series B
Brand and design work directly supported fundraising materials
What clients say
“DGTL gave us a brand that finally matches the quality of what we built. Our conversion rate more than doubled and our sales team actually sends people to the website now.”
Head of Product, B2B supply chain platform
Representative example. Roles and industries are shown; specific companies and individuals are not identified until signed releases are available.
Our stack
The 15 tools we reach for most. We use plenty of others when the engagement calls for them.
Quito HQ, delivery across the Americas
UTC-5 all year, an hour or less from your East Coast team in either season. Bilingual English and Spanish. No handoff at 5pm, and nothing waits overnight when the US clocks change in March and November.
Why this matters
The problem
Your product is excellent but your brand doesn’t match. Your website converts below 1%, your pitch deck looks amateur, and your sales team avoids sending prospects to your site. Prospects choose competitors who look more established, not because they're better, but because their design tells a more compelling story.
What we do about it
We build a brand identity and design system that matches the quality of your product, and apply it across every touchpoint from website to pitch deck to product UI.
What you get
Your conversion rate improves, your fundraising narrative gets stronger, and your sales team starts sending prospects to your website instead of away from it.
Frequently asked questions
Ready to look as good as you actually are?
Tell us about your brand and design challenges. We’ll create the system to solve them.