DGTL Studio
Brand systems, product design, and content production built alongside Build and Marketing so UX decisions survive the next engineering sprint and creative stays consistent across every channel. Headquartered in Quito, one timezone with your East Coast team, delivery across the Americas.
Your product works. Your engineering team has built something genuinely valuable. But nobody can tell by looking at it.
Your website looks like every other B2B company, the same gradient backgrounds, the same stock illustrations, the same messaging that could belong to any competitor. Your product interface was designed by engineers who prioritized function over experience, and your onboarding flow loses half its users before they see the value.
When prospects compare you to competitors, your product might be better, but the competitor's brand looks more established, their marketing site converts better, and their pitch deck tells a more compelling story. You're losing deals not because of what you built, but because of how it looks and feels.
Design isn't decoration. For B2B companies, it's the difference between a product people try and a product people choose.
Better together
Studio works closely with Build (design systems implemented directly into the engineering codebase), Marketing (campaign assets, content production, and conversion optimization), Sales (pitch decks, battle cards, and case study videos), and Advisory (positioning and messaging strategy that informs brand direction). Our B2B commerce client's conversion rate jumped from 0.8% to 3.4% because Studio redesigned the brand while Marketing rebuilt the growth engine, design and demand gen working together, not in sequence.
Every engagement lands the seniority your scope needs. No bait-and-switch between the sales call and the kickoff. No junior-heavy delivery teams behind a principal on the deck.
10+ years
Owns brand strategy, design system architecture, and senior creative direction. Has shipped a complete B2B brand identity from zero.
6 to 9 years
Leads product UX work, runs usability research, owns the Figma-to-code handoff with engineering.
3 to 5 years
Ships feature design, landing pages, and component iterations. Fluent in modern design tools and the Tailwind-era frontend.
variable
Video, photography, motion graphics, illustration. Dropped in for brand launches and marketing sprints that need real production value.
DGTL Readiness Index
The Studio dimension grades brand consistency, design system maturity, content production capacity, and UX rigor. We move it by replacing drift-prone Figma files with a design system that ships as code alongside the product.
Day 1, typical pre-engagement
3.0 / 5
Day 90, after cross-practice work
4.0 / 5
Median delta across 90-day engagements: +1.0 points. Composite profile from discovery engagements with mid-market companies. See the full 8-dimension framework.
Every module ships with senior practice leads, clear deliverables, and measurable outcomes. Engagements combine the modules you need into one scoped program.
Logo, wordmark, color, and type system design for new brands and rebrands, delivered with guidelines teams can actually apply.
Figma libraries and coded component systems in React and Tailwind, with tokens, docs, and governance that survive past launch.
Product design for B2B and internal tools, from discovery and research through high-fidelity flows and handoff to engineering.
UI motion, loading states, and brand animation produced in Figma, After Effects, and Rive, with reduced-motion variants included.
Product videos, customer stories, and paid-media creative shot and edited in-house, from scripting through color and sound.
Product, team, and event photography for web, sales, and social use, directed to match brand guidelines rather than stock feel.
Custom illustration systems for web, product, and marketing, with style guides so in-house teams can extend the work later.
Voice guidelines, messaging frameworks, and production copy for web, product, and sales, written by senior B2B writers.
Investor, sales, and executive deck design that holds up in a boardroom, built from real content rather than placeholder pages.
Custom icon systems produced as SVG with consistent stroke, corner, and color rules, ready for light and dark product surfaces.
Packaging, print collateral, and physical-digital product finishes for commerce and hardware-adjacent B2B clients.
Reports, whitepapers, and long-form content design for analyst pieces and thought-leadership programs.
End-to-end podcast production covering booking, recording, editing, show notes, and distribution across major platforms.
Sonic logos, product sounds, and audio guidelines for brands that show up in video, podcast, and voice interfaces.
We research your market, audit your current brand and product experience, interview stakeholders, and analyze competitor positioning. We identify what makes you different and build the creative strategy around it.
We create your brand identity, logo, color system, typography, visual language, and voice guidelines. You see multiple directions before we refine and finalize.
We build your design system as a living component library in Figma, tokens, components, patterns, and documentation. Product interfaces are designed for usability, accessibility, and conversion.
We produce video, animation, and multimedia assets, from scripting through editing and delivery in all required formats for web, social, and sales enablement.
We deliver design systems with full documentation, establish governance rules for maintaining consistency, and train your team on how to use and extend the system independently.
Metrics from recent DGTL Studio engagements:
Website conversion
0.8% → 3.4%
Brand redesign and conversion optimization for a B2B commerce platform
Brand consistency
Unified system
Design system ensuring consistency across product, marketing, and sales
Content production
Ongoing library
Case study videos, social assets, and sales collateral built as a system
Fundraising support
$18M Series B
Brand and design work directly supported fundraising materials
“DGTL gave us a brand that finally matches the quality of what we built. Our conversion rate more than doubled and our sales team actually sends people to the website now.”
Andrés P.
Head of Product, B2B supply chain platform
The 15 tools we reach for most. We use plenty of others when the engagement calls for them.
Quito HQ, delivery across the Americas
One timezone with your East Coast team, year-round. Bilingual English and Spanish. No handoff at 5pm, no DST drift in March or November.
Your product is excellent but your brand doesn’t match. Your website converts below 1%, your pitch deck looks amateur, and your sales team avoids sending prospects to your site. Prospects choose competitors who look more established, not because they're better, but because their design tells a more compelling story.
We build a brand identity and design system that matches the quality of your product, and apply it across every touchpoint from website to pitch deck to product UI.
Your conversion rate improves, your fundraising narrative gets stronger, and your sales team starts sending prospects to your website instead of away from it.
Tell us about your brand and design challenges. We’ll create the system to solve them.