DGTL Blog

Field notes from the seams.

What we learn where the practices meet: engineering, AI, growth, and security, one post a week.

AdvisoryJuly 21, 20263 min read

Outside Partner vs. In-House Team: A Decision Framework for B2B Founders

When should a B2B company use an outside partner vs. build in-house? Here's a decision framework based on stage, function, and economics, not ideology.

MarketingJuly 14, 20267 min read

GEO for B2B: how to get cited by ChatGPT, Claude, and Perplexity

Generative Engine Optimization for B2B: how AI assistants choose sources, content patterns that earn citations, llms.txt, and measuring AI-referred traffic.

AdvisoryJuly 7, 20263 min read

Choosing the Right B2B Technology Partner: What to Look For (and What to Run From)

Not all technology consulting partners are equal. Here's a practical framework for evaluating them, including the red flags that signal you'll waste money.

BuildJune 30, 20264 min read

How to Build a B2B Product MVP in 16 Weeks (Without Burning Through Your Runway)

A practical guide to B2B product MVP development: architecture decisions, tech stack, timeline, and cost, from a team that's shipped them for fintech, healthtech, edtech, and commerce companies.

AdvisoryJune 23, 20264 min read

The SaaS Founder's Guide to Fractional CTO, CMO, and CISO Services

When should you hire a fractional executive vs. a full-time one? What does it cost? What do they actually do? A practical guide for B2B SaaS founders.

StudioJune 16, 20266 min read

Rebrand without losing SEO: our dgtl.io to withdgtl.com playbook

How we moved dgtl.io to withdgtl.com without losing rankings: an 87-reference audit, 301 strategy, Search Console change of address, and DKIM continuity.

SecureJune 9, 20264 min read

AI Governance for B2B Companies: What You Need Before Regulators Come Knocking

The EU AI Act is here. NIST has published its AI Risk Management Framework. Here's what B2B companies deploying AI features actually need to do, before compliance becomes mandatory.

DataJune 2, 20266 min read

Attribution that survives iOS and the end of cookies

B2B attribution after iOS privacy changes and third-party cookie loss: first-party capture, consent mode, UTM discipline, and what to measure instead.

SalesMay 26, 20263 min read

Outbound Sales for B2B in 2026: AI-Powered Prospecting That Actually Works

The old outbound playbook is dead. Here's how B2B companies are using AI-powered tools like Clay, Apollo, and intent data to build outbound engines that generate 12%+ reply rates.