DGTL Marketing
Growth Marketing That Drives Pipeline, Not Vanity Metrics
B2B growth engines built alongside Sales, Data, and Studio so pipeline is attributable, creative is consistent, and marketing does not fight the product team for resources. Quito HQ. Same business day as your team. Americas-native.
Your marketing team is busy. Campaigns are running, content is shipping, and your ad spend is climbing. But when your CEO asks how many deals marketing sourced last quarter, the answer is vague.
Traffic is up, but conversions are flat. Your blog gets reads, but nobody fills out the contact form. Your LinkedIn ads generate impressions, but the leads that come through are unqualified. Inbound and outbound are operating as separate functions with separate tools, separate metrics, and no shared view of the pipeline.
The problem isn't effort. It's that your marketing engine was built for activity, not outcomes. And in B2B, where sales cycles are long and buying committees are large, you need a system that connects every marketing touchpoint to revenue, not just a collection of campaigns that look good in a slide deck.
Better together
Hiring DGTL for one practice works. Here is why most engagements use more than one.
Marketing works closely with Sales (inbound/outbound alignment and shared pipeline visibility), Studio (brand assets, video production, and design systems for campaigns), AI (AI-powered content personalization and audience segmentation), Data (marketing analytics infrastructure and attribution modeling), and Advisory (positioning, messaging, and GTM strategy). Our B2B commerce client's 3.2× pipeline growth happened because Marketing, Sales, Data, and Studio worked as one team, not four separate vendors.
How we staff Marketing
Every engagement lands the seniority your scope needs. No bait-and-switch between the sales call and the kickoff. No junior-heavy delivery teams behind a Principal on the deck.
10+ years
Principal Marketer
Runs ICP work, category positioning, and the GTM strategy across channels. Has scaled a B2B marketing engine from zero to repeatable.
6 to 9 years
Senior Growth Lead
Owns channel execution, content ops, and the content calendar. Data-literate, comfortable in dbt and a BI tool.
3 to 5 years
Mid Growth Specialist
Runs day-to-day campaigns, writes and ships content, handles paid-channel execution.
variable
SEO and Content Specialist
Topic cluster strategy, GEO (Generative Engine Optimization), technical SEO audits. Dropped in when the organic channel needs a step change.
DGTL Readiness Index
The Marketing dimension, before and after.
The Marketing dimension grades pipeline predictability, content velocity, attribution quality, and ICP clarity. We move it by replacing vanity dashboards with revenue attribution and shipping content that prospects actually read before they buy.
Day 1, typical pre-engagement
2.0 / 5
Day 90, after cross-practice work
3.5 / 5
Median delta across 90-day engagements: +1.5 points. Composite profile from discovery engagements with mid-market companies. See the full 8-dimension framework.
What we do
Every module ships with senior practice leads, clear deliverables, and measurable outcomes. Engagements combine the modules you need into one scoped program.
SEO
Technical, on-page, and content SEO for B2B and enterprise sites, built around topic clusters and defensible keyword coverage.
Paid Media
Google, LinkedIn, and Meta paid programs with clean attribution, creative testing, and CAC discipline across the funnel.
Email Marketing
Nurture, onboarding, and lifecycle email programs in HubSpot, Customer.io, and Klaviyo, segmented by behavior rather than list.
Content Marketing
Editorial planning, long-form writing, and SME interview programs that produce pieces buyers and analysts actually quote.
Marketing Automation
Workflow design and implementation in HubSpot, Marketo, and Pardot, tied to lead scoring and sales handoff rules.
Marketing CRM
CRM hygiene, segmentation, and reporting on the marketing side, so campaigns and pipeline share the same source of truth.
Landing Page UX
Conversion-focused landing pages and campaign microsites designed and engineered to hit 5 to 15 percent lift over generic templates.
Social Media
Organic social strategy and production for LinkedIn, Instagram, and TikTok, built around founder voice and subject-matter authority.
Partnerships and Influencer
Analyst, creator, and co-marketing partnership programs that generate distribution without relying on paid reach alone.
Public Relations
Earned media, analyst briefings, and tier-one placements, run as a pipeline with measurable coverage and share-of-voice targets.
Account-Based Marketing
Named-account programs with 6sense, Demandbase, and custom plays that align marketing spend to the accounts sales actually wants.
Generative Engine Optimization
Content, schema, and citation strategy so ChatGPT, Perplexity, and Google AI Overviews reference your brand and product.
Webinars and Events
Webinar programs, field events, and trade-show activations, run end to end from list build through post-event nurture.
Referral Programs
Customer and partner referral programs with tracking, payout logic, and messaging that actually drives repeat submissions.
How it works
Growth Audit & ICP Alignment
We audit your current marketing performance, map your ICP, study the specific competitors you lose deals to, and identify the growth channels with the biggest payoff for your stage and market.
Strategy & Channel Planning
We build a 90-day growth plan with channel priorities, content calendar, keyword targets, budget allocation, and measurable goals tied to pipeline, not impressions.
Execution & Content Production
We launch campaigns, publish content, manage ad spend, and build distribution systems. Everything ships on a cadence with clear ownership and deadlines.
Measurement & Attribution
We connect every marketing touchpoint to pipeline and revenue using multi-touch attribution. You see exactly which channels, campaigns, and content pieces drive deals.
Optimization & Scale
We double down on what works and cut what doesn't. Monthly performance reviews with your team ensure we're always allocating resources to the highest-ROI activities.
Engagement models
Three ways to buy Marketing engagements. The difference is what happens at the end.
Same team underneath all three. One MSA, one SOW per engagement. What changes is how long you commit, what flexes once work starts, and who sits on the team. We scope every engagement to what you’re building instead of dropping you into a published tier.
01Project | 02Retainer | 03Embedded Team | |
|---|---|---|---|
| At the end | ProjectIt ends. | RetainerIt keeps going. | Embedded TeamIt renews. |
| Ideal stage | ProjectPre-launch, MVP, redesign, audit, certification | RetainerGrowth phase, ongoing optimization, scaling | Embedded TeamScale phase, fractional executive leadership |
| Commitment | Project4–16 weeks | RetainerMonth-to-month after a 3-month minimum | Embedded TeamQuarterly, renewable |
| How it starts | ProjectPaid discovery sprint (1–2 weeks) | RetainerKickoff + priorities alignment session | Embedded TeamTeam matching + onboarding week |
| Who’s on it | ProjectCross-practice squad assembled for your project | RetainerDedicated team lead + rotating specialists | Embedded TeamFull-time embedded specialists |
| What flexes | ProjectDefined deliverables and timeline | RetainerFlexible within allocated hours | Embedded TeamFlexible within team capacity |
| Where we’d start | We’d start with a Retainer: demand generation compounds month over month, not sprint by sprint. | ||
Not sure which one fits? Tell us what you’re working on and we’ll recommend the right model based on your goals, timeline, and budget.
We custom-scope every engagement. Most focused engagements start in the five figures, and multi-practice transformations scale into the six and seven figures. Retainers and embedded teams are priced monthly, based on seniority and hours.
See the full comparisonResults
Metrics from recent DGTL Marketing engagements:
Pipeline growth
3.2×
Full-funnel growth engine for a B2B commerce platform over 8 months
Website conversion rate
3.4%
Up from 0.8% through positioning, content, and conversion optimization
CAC reduction
40%
Combined inbound/outbound optimization with unified attribution
Series B outcome
Eight-figure Series B
Client's growth metrics directly supported fundraising narrative
What clients say
“First time in three years I could walk into a board meeting and tie marketing spend to closed revenue. That changed everything for us.”
Head of Growth, HR Tech
Representative example. Roles and industries are shown; specific companies and individuals are not identified until signed releases are available.
Our stack
The 15 tools we reach for most. We use plenty of others when the engagement calls for them.
Quito HQ, delivery across the Americas
UTC-5 all year, an hour or less from your East Coast team in either season. Bilingual English and Spanish. No handoff at 5pm, and nothing waits overnight when the US clocks change in March and November.
Why this matters
The problem
You’re spending on marketing but can’t tie a single dollar to pipeline. Your agency reports clicks and impressions while sales says “the leads are garbage.”
What we do about it
We build growth engines with full-funnel attribution, every piece of content, every ad, every email traced to qualified pipeline and closed revenue.
What you get
You walk into your next board meeting with a slide that shows exactly how much revenue marketing generated, and a plan to double it.
Frequently asked questions
Ready to build a growth engine?
Tell us about your pipeline goals. We’ll build the system to hit them.