DGTL Marketing
B2B growth engines built alongside Sales, Data, and Studio so pipeline is attributable, creative is consistent, and marketing does not fight the product team for resources. Quito HQ. Same business day as your team. Americas-native.
Your marketing team is busy. Campaigns are running, content is shipping, and your ad spend is climbing. But when your CEO asks how many deals marketing sourced last quarter, the answer is vague.
Traffic is up, but conversions are flat. Your blog gets reads, but nobody fills out the contact form. Your LinkedIn ads generate impressions, but the leads that come through are unqualified. Inbound and outbound are operating as separate functions with separate tools, separate metrics, and no shared view of the pipeline.
The problem isn't effort. It's that your marketing engine was built for activity, not outcomes. And in B2B, where sales cycles are long and buying committees are large, you need a system that connects every marketing touchpoint to revenue, not just a collection of campaigns that look good in a slide deck.
Better together
Marketing works closely with Sales (inbound/outbound alignment and shared pipeline visibility), Studio (brand assets, video production, and design systems for campaigns), AI (AI-powered content personalization and audience segmentation), Data (marketing analytics infrastructure and attribution modeling), and Advisory (positioning, messaging, and GTM strategy). Our B2B commerce client's 3.2× pipeline growth happened because Marketing, Sales, Data, and Studio worked as one team, not four separate vendors.
Every engagement lands the seniority your scope needs. No bait-and-switch between the sales call and the kickoff. No junior-heavy delivery teams behind a principal on the deck.
10+ years
Runs ICP work, category positioning, and the GTM strategy across channels. Has scaled a B2B marketing engine from zero to repeatable.
6 to 9 years
Owns channel execution, content ops, and the content calendar. Data-literate, comfortable in dbt and a BI tool.
3 to 5 years
Runs day-to-day campaigns, writes and ships content, handles paid-channel execution.
variable
Topic cluster strategy, GEO (Generative Engine Optimization), technical SEO audits. Dropped in when the organic channel needs a step change.
DGTL Readiness Index
The Marketing dimension grades pipeline predictability, content velocity, attribution quality, and ICP clarity. We move it by replacing vanity dashboards with revenue attribution and shipping content that prospects actually read before they buy.
Day 1, typical pre-engagement
2.0 / 5
Day 90, after cross-practice work
3.5 / 5
Median delta across 90-day engagements: +1.5 points. Composite profile from discovery engagements with mid-market companies. See the full 8-dimension framework.
Every module ships with senior practice leads, clear deliverables, and measurable outcomes. Engagements combine the modules you need into one scoped program.
Technical, on-page, and content SEO for B2B and enterprise sites, built around topic clusters and defensible keyword coverage.
Google, LinkedIn, and Meta paid programs with clean attribution, creative testing, and CAC discipline across the funnel.
Nurture, onboarding, and lifecycle email programs in HubSpot, Customer.io, and Klaviyo, segmented by behavior rather than list.
Editorial planning, long-form writing, and SME interview programs that produce pieces buyers and analysts actually quote.
Workflow design and implementation in HubSpot, Marketo, and Pardot, tied to lead scoring and sales handoff rules.
CRM hygiene, segmentation, and reporting on the marketing side, so campaigns and pipeline share the same source of truth.
Conversion-focused landing pages and campaign microsites designed and engineered to hit 5 to 15 percent lift over generic templates.
Organic social strategy and production for LinkedIn, Instagram, and TikTok, built around founder voice and subject-matter authority.
Analyst, creator, and co-marketing partnership programs that generate distribution without relying on paid reach alone.
Earned media, analyst briefings, and tier-one placements, run as a pipeline with measurable coverage and share-of-voice targets.
Named-account programs with 6sense, Demandbase, and custom plays that align marketing spend to the accounts sales actually wants.
Content, schema, and citation strategy so ChatGPT, Perplexity, and Google AI Overviews reference your brand and product.
Webinar programs, field events, and trade-show activations, run end to end from list build through post-event nurture.
Customer and partner referral programs with tracking, payout logic, and messaging that actually drives repeat submissions.
We audit your current marketing performance, map your ICP, study the specific competitors you lose deals to, and identify the growth channels with the biggest payoff for your stage and market.
We build a 90-day growth plan with channel priorities, content calendar, keyword targets, budget allocation, and measurable goals tied to pipeline, not impressions.
We launch campaigns, publish content, manage ad spend, and build distribution systems. Everything ships on a cadence with clear ownership and deadlines.
We connect every marketing touchpoint to pipeline and revenue using multi-touch attribution. You see exactly which channels, campaigns, and content pieces drive deals.
We double down on what works and cut what doesn't. Monthly performance reviews with your team ensure we're always allocating resources to the highest-ROI activities.
Metrics from recent DGTL Marketing engagements:
Pipeline growth
3.2×
Full-funnel growth engine for a B2B commerce platform over 8 months
Website conversion rate
3.4%
Up from 0.8% through positioning, content, and conversion optimization
CAC reduction
40%
Combined inbound/outbound optimization with unified attribution
Series B outcome
$18M raised
Client's growth metrics directly supported fundraising narrative
“First time in three years I could walk into a board meeting and tie marketing spend to closed revenue. That changed everything for us.”
Diego M.
Head of Growth, HR Tech
The 15 tools we reach for most. We use plenty of others when the engagement calls for them.
Quito HQ, delivery across the Americas
One timezone with your East Coast team, year-round. Bilingual English and Spanish. No handoff at 5pm, no DST drift in March or November.
You’re spending on marketing but can’t tie a single dollar to pipeline. Your agency reports clicks and impressions while sales says “the leads are garbage.”
We build growth engines with full-funnel attribution, every piece of content, every ad, every email traced to qualified pipeline and closed revenue.
You walk into your next board meeting with a slide that shows exactly how much revenue marketing generated, and a plan to double it.
Tell us about your pipeline goals. We’ll build the system to hit them.