Tripling inbound pipeline for a B2B commerce platform
We built a full-funnel growth engine that tripled the client's qualified pipeline and cut their customer acquisition cost by 40%.
These case studies are representative examples. Client names, figures, and specific details may have been modified or anonymized until signed releases are available.
The challenge
The client had a strong product but relied entirely on founder-led sales. Their website converted at 0.8%, outbound was inconsistent, and they had no content strategy. They needed a repeatable growth engine before their Series B.
Our approach
Marketing built a demand-gen machine: SEO-driven content, LinkedIn thought leadership, and targeted paid campaigns. Sales implemented structured outbound with AI-powered personalization through Clay and Apollo. Data stood up a unified analytics layer connecting marketing touchpoints to closed revenue. Studio redesigned the brand and created a library of case study videos and social assets.
The results
In 8 months, the client's inbound pipeline grew 3.2x, website conversion reached 3.4%, and CAC dropped 40%. Their Series B deck told the story with real numbers; they closed an eight-figure Series B.
Tech stack
“We went from 'we need more leads' to a machine that generates qualified pipeline while we sleep. The cross-practice approach was the difference: marketing, sales, and data working as one team.”
CRO, Commerce
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