We took an edtech client with strong product-market fit and a brand that didn't match, and delivered a complete rebrand, a conversion-optimized marketing site, a content engine, and a fundraising narrative that helped close an eight-figure Series A.
These case studies are representative examples. Client names, figures, and specific details may have been modified or anonymized until signed releases are available.
The client had the product. Teachers loved it, retention was strong, and word-of-mouth growth was real. But everything around the product looked like it was built in a weekend. The website converted at 1.1%. The logo was a placeholder from year one. The pitch deck was a Google Slides file with inconsistent fonts. Investors kept saying the same thing: 'Great product, but we're not sure about the team's ability to scale.' They had 10 weeks before their target Series A timeline and needed everything to change.
Advisory started with positioning, defining what made the client different in a crowded edtech market and structuring the narrative for investor conversations. Studio took that positioning and built a brand identity from scratch: logo, color system, typography, illustration style, and a design system. Marketing launched in parallel; a conversion-optimized Next.js site went live in week 5, followed by a content strategy and thought leadership pieces. Advisory then packaged everything into a fundraising narrative: the pitch deck, the data room, and the talking points.
The client went from looking like a side project to looking like a Series A company, because they became one. The new marketing site converted at 4.2% (up from 1.1%). Five investor meetings were sourced directly through inbound content. The lead investor specifically cited the brand and go-to-market clarity as differentiators. They closed an eight-figure Series A.
“Before DGTL, every investor meeting started with us explaining why our product was better than it looked. After the rebrand, they could see it. Our lead investor told us the brand was what made them take the first meeting seriously. That's the difference.”
CEO, Edtech
Tell us what you’re working on, product, pipeline, compliance, or all three. We’ll figure out how to help.